Black Eyed Peas Unique Recycling Initiative with RETH¿NK and hummel RETH¿NK and hummel

The Black Eyed Peas The E.N.D World Tour 2010 features a unique recycling initiative that focuses on producing sustainable fabric from recycled plastic bottles.  RETH¿NK and hummel volunteers will be out there on the road with The Black Eyed Peas (decked out in hummel gear) encouraging fans at each show to recycle their plastic bottles in support of RETH¿NK recycled fabrics and the new hummel recycled line which is launching in Sweden next year.  In addition to all of this, hummel, RETH¿NK and The Black Eyed Peas have made a recycled t-shirt available to fans at the merch booth, giving the fans a preview of the possibilities of reusing recycled plastic bottles. 

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